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June 7, 2006
Marin is not my favorite county — it is
the police state, bristling with bored
and predatory officers of the law, that
must be traversed to reach the wine
country — but it does have its glories.
Among these is Sabor of Spain (www.saborofspain.com)
in San Rafael, a kind of Spanish Table
of the North Bay selling various
foodstuffs, ceramics, glassware, and a
stupendous selection of Spanish wines.
Last summer Sabor sprouted a tapas
restaurant, Vinoteca, in an adjoining
space that has the Barcelona-modern look
of glass, chrome, dark wood, stone, and
mirrors. The restaurant offers
by-the-glass service of many of the
bottlings for sale next door at Sabor,
and if you want to spring for a whole
bottle, you'll pay about an $18 markup
over retail. This doesn't mean much at
the lower end of the scale, but it does
mean that a magnificent $75 Priorat can
be had in the restaurant for under $100
instead of the $150 or more you'd likely
pay at a place that uses the more
typical, and lucrative, method of
tripling the wholesale price.
(Historical note: The dot-com-era
restaurant Elroy's followed a similar
fixed-markup policy for bottles of wine,
but the numbers were even more
dramatically skewed in the customers'
favor. The restaurant's markup was only
$10, and that was over cost, and for
pricier wines this was such a good deal
— better than in any wine shop — that
people were said to be coming to the
restaurant just to buy bottles of wine
to take home. Distributors and
winemakers eventually rained on this
parade, and, perhaps not coincidentally,
Elroy's is no more.)
Despite the extensive selection of
Spanish wines, the staff at Sabor rather
glumly confided to me that the
restaurant's patrons overwhelmingly
prefer familiar varietals — chardonnay
and merlot, to name a pair of the
all-too-usual suspects — to wines made
from such difficult-to-pronounce Spanish
grapes as tempranillo or verdejo in such
oddly named Spanish regions as Rueda or
R??as Baixas. In a predictable response,
Spanish winemakers are now turning out
chardonnays and merlots — with those
names conspicuous on the labels — for
what I can only hope is export to us. At
least some of the chardonnay vines, I
was reassured, were brought to Spain
from Burgundy and presumably would give
their Iberian offshoots some Burgundian
character, though whether that character
will play in California, land of the
butterball chardonnay, remains to be
seen, alas. |